From the founder
For years, I was trapped in a cycle I couldn’t escape.
I needed energy to work, to think, to get through the day. Coffee was the answer, until it wasn’t. One cup became two. Two became three. Then came the energy drinks. I told myself it was temporary.
It wasn’t.
Headaches started appearing in the mornings. Sleep became broken. I was getting energy on credit and the debt was my health. I understood what was happening, but I couldn’t find a way out. Every alternative I tried was just a different version of the same trap: a sharp lift, then a crash, and ingredients I couldn’t verify or trust.
Then I asked a different question.
What if nature had already solved this?
I started researching plants used in traditional Russian medicine for centuries, long before synthetic supplements existed. I found two roots from the Siberian forests: Red Root and Leuzea. Healers in Siberia had used them for generations to restore strength and endurance. Dozens of modern studies confirmed what those traditions already knew.
Siberia is one of the last places on earth where nature remains untouched by industry. The air, the soil, the water. It produces plants with a potency you simply cannot manufacture. That’s where these roots still grow and are harvested by hand today.
I decided to try them myself.
The first week was harder than I expected.
Cutting caffeine while your body adjusts. I won’t pretend it was easy. There was brain fog. Fatigue. A voice in my head saying: just go back to coffee.
I didn’t.
By the second week, something shifted. The fog cleared. I had energy through the day, steady, that held without crashing. No 3pm slump. No headache in the morning. For the first time in years, I felt like my body was working with me, not against me.
Then came the idea.
I wanted this to be something I could take anywhere, not a powder to mix, not a capsule to swallow with water. One morning, leaving the house, I was eating a hard candy out of habit. And it hit me: what if I put the Red Root and Leuzea inside the lozenge?
Honey became the product’s natural flavour base. Siberian honey from the Altai region carries its own natural properties. The apiaries sit within the Altai UNESCO Biosphere Reserve, where the ecosystem remains untouched by industry. We combined it with Red Root and Leuzea extract and started experimenting.
Dozens of attempts. Months of testing with a food production friend. Until we found the formula that worked, in taste, in effect, and in quality we could stand behind.
That was several years ago.
That’s when I decided to make it properly, with sourcing I could verify, production I could control, and quality I could put my name on.
I haven’t touched coffee since.
I didn’t build this as a business first. I built it because I needed it. When friends started asking for it, then their partners, their colleagues, I realised this problem wasn’t mine alone.
I built this for myself first, and then for men here in the Gulf who live at a high pace, push hard, and are tired of paying for energy with their health. If that’s you, this is what I made for you.
— Yaroslav, Founder of Nature’s Recipes